The practice of SEO involves positioning our website on the internet. To better understand the concept, you can review our article "What is SEO and SEM?" which will give you a better idea of the concept and make this article more useful.
Google offers us different tools to achieve better optimization. The best approach is to adhere to the guidelines that Google provides so that we can be taken into account by their search engines.
To create an appropriate SEO strategy, take a look at our article "How to implement my SEO strategy?"
Within Ads, Google's paid search advertising tool, which we discuss in our article "A Look at Google Ads," there is a tool that helps us plan the words we will use for our campaign. These words are the search terms that the user will use to find our website. To get a clear idea of this topic, take a look at our article "Keywords: What are they, and what are they for?"
Website loading speed is essential, especially with the prevalence of smartphones. We need to think about fast-loading websites to give users a better experience when they visit our site. You can check your website's loading speed using Google PageSpeed Test.
Google needs to know how your website is composed, and to do this, we need to use two files: sitemaps.xml and robots.txt. Creating them is simple using software like Screaming SEO Frog. Just add your site's URL, and the program will analyze it and allow you to download the file. You can then submit it to Google using the Google Developers platform in Search Console.
4 FRIENDLY URLS
Obviously, our users don't have to memorize our URLs, but it's necessary to make them as friendly as possible. This helps to achieve greater consistency between our URL and searches. In tools like WordPress, it is very easy to activate them.
5 IMAGES WITH ALT TAGS
Not everything is in text. Images also help us to generate traffic to our website. When we upload images to the site, we must consider some aspects, such as the size of the photo that should not exceed preferably one megabyte in weight, and the more compressed, the better for Google and users. The other aspect that we must consider is to give the file a name that is related to your website or content, and it is also important to add the alt tag to help us in searches. Similarly, in WordPress, we can do it in a simple way.
6 USE A CACHE SYSTEM
The site load time should be faster, so your website should have a cache system to optimize the load time.
7 SOCIAL NETWORKS
Online presence is important for Google, and therefore, it gives you more points for being in different important social networks. That is why it is necessary to consider appearing on various channels.