Google Ads is the free tool that Daddy Google gives us to make our business stand out, obviously with a good strategy. Basically, Google Ads is about paid ads that appear in users' searches, in a natural or organic way. If you're just getting into the digital world, you may find it difficult to understand what this powerful online advertising tool is all about, and after reading this, you'll surely want to learn more.
1 DIRECT ADVERTISING TO YOUR POTENTIAL CUSTOMERS
With Google Ads, you can direct your advertising to the audience of your interest, interesting, right? Well, this tool allows us to select the audience we want to see our ads.
2 NO MINIMUM INVESTMENT
As surprising as it may seem, online advertising with Google is another level, and it is not necessary to invest millions to run a campaign on Google.
3 RESULTS MEASUREMENT
For me, one of the best things is measuring each of the results that our campaigns give us, which helps us optimize our campaign more and more. It can be combined with tools like analytics, which I present in my article "7 key points to understand Google Analytics."
4 CLICK, IMPRESSION OR CONVERSION?
In Google, you only pay for what you use, you can pay for the clicks your ads receive, or for the times it is shown, or even better, for each time one of your users performs an activity on your website, such as leaving an email or making a call.
Basically, from Google Ads, you can access video campaigns, Gmail campaigns, search or display campaigns, and they currently integrate a shopping tool to offer your products online, interesting isn't it?
Google has been characterized by making its customers' experience more pleasant, and for that reason, it makes available to us free telephone consultations with an advisor who answers your questions and helps you improve your campaigns.
7 WITHIN REACH OF EVERYONE
Fortunately, it's no longer necessary to spend years studying in a classroom to become an expert in digital marketing. Google has made available to us free courses and accreditations to become experts in the field and be certified by one of the best companies worldwide. If you wonder where, in this link you can access the different courses that the world's largest search engine offers.