enelviaje.mx is an instagram account that has a blog, podcast and a travel store for web and mobile.
A multiplatform online store was developed, easy to administer, in which all the contents of the web and mobile platform could be manipulated.
In turn, the blog was configured to be able to self-manage from the administration panel, these articles are displayed both in the web and mobile versions.
The website was customized, managing to show the identity that the account manages in other channels.
The mobile application has a connection to a podcast created by the same brand.