A strategy is a series of actions based on achieving a goal. Without a doubt, it is advisable to have one for a digital marketing campaign, and in this way, you will be able to obtain the best results. Within digital marketing, there are different strategies that we can implement, this varies according to the objectives we have, and largely based on the budget and time.
This time we present the steps to create a solid SEO strategy. If you have doubts about SEO, we invite you to read the article "What is SEO and SEM?"
The first and most important step is to have a website, preferably mobile-friendly, fast-loading, and with relevant content for users. There are many pages to review the level of SEO of your page, we recommend SEMRUSH or SEO OPTIMER, where they will indicate the level of your page regarding SEO.
An important tool for an SEO strategy is to have a blog within the website. Blogs help create traffic to our site, and therefore more relevance for users, and what is relevant to the user is relevant to Google. If you have doubts about how to create a blog or articles for a blog, read our article "Creating my first Blog, step by step."
I know it's a term that may seem overused, if you have doubts about what they are, I invite you to visit our article "Keywords, what are they and what are they for?", but for a good SEO strategy, we recommend a good analysis of what search terms to use for our users to find our website.
Google provides us with different tools with which we can measure and analyze our site, in this case, by using Google Search Console, it allows us to present our page to Google so that it can index us. Without a doubt, this tool will save us many headaches.
An SEO strategy should include mailing as its main connection manager between your website and users. What is the point of a campaign where you cannot connect with the user interested in your product? A mailing strategy is important so that users can identify with your brand.
Like any strategy, patience is needed. Results take time to come, but they do come. Every day that passes is not wasted time, it is one more day that you have information about your potential user. A strategy is mainly based on using the information that comes to you in your favor. If you have any doubts, remember that you can consult us