May 25, 2021


All of us who have businesses on the internet need to be prepared to attract the highest number of qualified visitors to our website, in order to have a better return on the investment we are making. When starting with our online business, it is difficult to become familiar with key concepts that will help us take our business where we want it to go. To give you some context, we invite you to read our article "What is SEO and SEM?".

Your website is the foundation of your business on the internet, and you need to prepare how you present information to your users in the best way possible, so it is always important to have your website prepared for online success.

We must be very clear about what we want to achieve with our website. Giving the best user experience in terms of information and attention will help us connect with them more quickly and thus be able to have a conversion.

In the market, there are many options with which you can work on your SEO, which is why we present some of the benefits of having a website with good SEO and thus obtain the best results within the desired timeframe.

To achieve good SEO, different factors are required, such as relevant content, keywords related to your content and your website, and there are another 200 factors that positively affect the position of the company.

a) On-page SEO: includes keyword selection, website format, navigation, content, loading speed, etc.

b) Off-page SEO: working on the external content of your website, basically building organic links, shared content, and mentions on networks.

Benefit 1: Increase Brand Visibility. Without a doubt, appearing in relevant search results for what our business offers helps us connect more quickly with users. Good SEO helps you reach your potential consumers more quickly.

Benefit 2: Targeted Traffic. With good SEO, you can attract visitors who are interested in your product or service.

Benefit 3: High Return on Investment. SEO is more cost-effective than other forms of promotion.

Benefit 4: Promote Your Website 24/7. Let marketing do it for you. Once a website is optimised, the return on investment increases every time.

Benefit 5: Usability of Your Website. Having good SEO means leaving your site prepared to give users the best experience when they visit.

Benefit 6: Generate Trust and Credibility. Having relevant content for your users makes it easier to connect with them and for them to identify with your brand.

Like everything in life, SEO also has some disadvantages that I would like to present to you before you go.


  1. Unpredictable: Position or click volume cannot be guaranteed.
  2. Slow Results: Development takes time, and results can take months to arrive, especially when the site is new.
  3. Technical Requirements: Knowledge and resources are required to implement this optimisation, which is why it is best to turn to professionals in the field.
  4. Difficult to Control: Positions and searches depend on algorithms that we do not know and that change constantly, so specialised knowledge is necessary.



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