The development of apps for businesses is one of the most effective ways that companies have to interact with users, get to know them, and convert them into customers.

In fact, statistics show that there are over 120 billion downloads per year on Google Play Store alone, and the conversion rate of an app is three times higher than on a website.

So it's a business opportunity that can help companies gain many more customers and make more money.

That's why today we want to talk to you about the 7 benefits of app development so that you can be convinced that this is the path to success that you should follow.

7 advantages of app development for businesses

There are apps for small, medium, and large businesses that boost brands, improve engagement, and give them greater credibility, especially when combined with a website to support them.

And at Appgoritmo, we want to show you what your business can gain if you decide to implement business apps with these 7 advantages:

1. You get valuable user data

The first advantage of a business app is that it allows you to collect valuable data about users that you don't get in any other way, such as:

Gender.

Age.

Location.

Profession.

Marital status.

Time spent on the app.

Purchases and subscriptions.

Lifecycle.

Uninstallations.

Usage tracking.

And more.

With this data, you can create a perfect buyer persona profile, know what your audience likes, and create strategies to keep them engaged for longer.

2. You guarantee personalized user experiences

The second benefit of app development for businesses is that you will transform the collected data into personalized experiences to send notifications or promotions when your users are closer to conversion.

3. You improve engagement with your brand

After giving users what they want and when they need it, they will feel committed to your brand and will continue to give you their time and resources.

4. You can communicate directly with your users

An excellent advantage of interaction is in-app notifications, which cover the entire device screen and make the user interact with the platform.

You can also set up push notifications that will appear on lock screens and motivate the user to open the application.

5. You can apply Retargeting to convert users into customers

You can create ads for frequent users that motivate them to buy a product, service, or special app feature with a very high success rate.

6. You have a low bounce rate

Another advantage of app development for businesses is that the bounce rate is very low because you will use the database and buyer persona to create valuable content for the user.

And this will motivate them to stay longer in your app.

7. You can monetize the application

This is one of the most attractive advantages of app development for businesses, as you can monetize your app with freemium options or ads, and make more money.

Who develops apps in Mexico?

If you need the services of app development companies, at Appgoritmo, we have the best and most experienced app developers in Mexico.

Our experience and innovation qualify us as the company that can boost your brand with personalized apps that excite your users.

Contact us for the development of your app, and we will give you a personalized budget.